JMGO SI 3.0
2022 Renewal
JMGO SI 3.0
Regarding home and imagination, reshape the link between users and brands, and present and express home and imagination in terminal stores.
Project Context
Project Director
Zhou Wendong
R&D Team
Zhang Zuoxiu, Hu Jiajun
Design team
He Shuidong, Chen Jingfan, Yang Qilin
Project management
Liu Ziyou
Project area
150㎡
Project Brand
JMGO
Project Overview

There is a common issue in projection stores where they are often either too dim, deterring people from entering and affecting foot traffic, or excessively bright, resulting in poor product display. How can we differentiate and enhance the in-store experience?

How can we adapt to accommodate products with a lifespan of 2 to 3 years and achieve the overall integration of projection products, usage scenarios, and services?

It's a current issue that urgently needs to be addressed by upgrading the terminal store image system.


Solution

From version 2.0 to version 3.0 retail stores, what needs to be solved is not just an appearance issue, but a business issue.The purpose is to bring consumers imagination and new inspiration for home, family and lifestyle. The space inspire curiosity and expectations for future lifestyles through various diverse experiences and services.JMGO makes every moment of customers more valuable, and makes every moment of me and the people around me watching movies and playing games together richer and warmer.


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