vivo has achieved image standardization in the Indian market through SI3.5 (designed in 2019 by CM). In recent years, the sub-brand iQOO, positioned as the 'future e Sports flagship,' was introduced, and the demand for vivo's mid to high-end positioning in the Indian market has made it imperative to upgrade the new image of the all-in-one store that can accommodate a more comprehensive product range. Due to the particularity of the Indian market, reducing material costs and construction and manufacturing difficulties are also important issues that need to be solved this time. The market require simple materials, modular, easy to implement, and has to meet mass production requirements. It requires basic equipment and props cost may vary according to actual conditions.
The design, based on the Indian SI 3.5 image, is flexible in accommodating existing modules while incorporating more considerations into product experience and service experience design. The main upgrades are seen in the following sections, aiming to enhance the user experience while maintaining brand consistency.
1. Scene experience: allowing users to better experience vivo products and accessories;
2. Public space: Upgrade the user experience space to increase user stay time and comfort;
3. Service experience: The experience design that adds detailed elements allows users to establish a stronger emotional connection with vivo.
