The global Virtual Reality (VR) market continues to see significant growth trends in hardware, software, applications, and services. In September 2021, ByteDance acquired PICO, making it the leading brand in the domestic market and the third-largest VR product provider globally. As a leader in the domestic VR industry, PICO urgently needs to establish a unified offline brand image, capture consumer mindshare, rapidly open stores, and achieve its commercial sales goals.
With "The New World" as the design theme, our aim is to connect people to a world of infinite possibilities, turning the ideal life into a reality. The key design principles are "breakthrough, imagination, technology" – breaking the boundaries between the real and virtual worlds to create a space that's filled with imagination and technology for consumers. Within this space, consumers can explore limitless possibilities.
Establishing a unified image for PICO brand offline stores to achieve rapid store expansion. Our goal is not just to sell VR as a hardware product but to immerse consumers in an ecosystem, integrating them into the New Universe. We're building bridges between the brand and consumers to create more emotional connections, increase brand awareness, convey the brand image, and spark purchase intent.
Project data feedback
1. It has helped Pico quickly promote the layout of offline experience stores from 2022 to 2023, and successively opened stores in many places.
2. Increase the value of brand influence and spread the brand's "sense of science and technology" and the impression of innovation.
3. The increase in consumer purchase intention means that the sum of all revenue, benefits/profits brought by customers to the brand is increased.
*Note: The data comes from the May 2023 report of Ipsos (China) Consulting Co., Ltd., the results of 1,286 on-site consumer surveys.
Project awards and honors
2023 American Muse Gold Award
2022 French Janus International Design Award
