SI:  
Store Identity System

SI is a store image design and management system specifically designed for retail enterprises, which is a comprehensive solution built around the certainty of brand value.Whether the brands is just preparing to build their first store, or they already have many stores but want to emphasize their brand image, this system is committed to achieving offline brand visibility and promoting brand transformation and upgrading to enhance consumers' comprehensive experience.

SI is
All Channels  |  All Scenarios  |  All Systems
STEP 1
In-depth Research And Analysis
Market/Industry/Channel/
Trends/Users and Brands
SI Strategy
Analysis/Diagnosis/Insight
STEP 2
Design Rendering
Tone/Layout/Module/
Furniture/Drawing/Sample
SI Design
Creativity/Design/R&D
STEP 3
Establish Standards
Design Principles/Acceptance
Standards/Operational Standards
SI Manual
Extension/Specification/Production
SI Applicatio :
Focusing on serving
High Value  | Low Frequency |  Slow Decision-Making
new retail industry
If your brand doesn’t have stores yet
Challenges faced by the brand:
Online high-value conversions are challenging
Urgent offline support online
Lack of offline product experience
Brand requires offline service
Establishing offline brand recognition
If your brand already has stores
Challenges in brand/store operations:
Strategic transformation
Brand aging
Category expansion
Channel transformation
Low conversion rate
Different store images
Weak differentiation
Low perception
Weak pricing power

Standard confusion