vivo Experience Center in Shanghai
"mobile theater" experience center rebuilds the scene to retain the time for users.
With the vivo new concept of integration into scene in order to reconstruct the interactive relationship between consumers and vivo, "Mobile Theatre" experience center opened as a new appearance in Shanghai at the beginning of 2017. The experience center made the store no longer satisfy with consumers that only buy a mobile and leave, but enhance the brand viscosity between consumers and vivo instead as much as possible in order to form a new consumption relationship in new-retail generation.
6 upgraded scenes which allowed consumers to use the time on nice experience, including: annular experience street, Hi-Fi music column, vivo mobile phone 4S service station, ‘friends of time’ book bar, forest of vivo innovation and club area of vivo fans. This vivo experience center has become a high end experienced field of fashion for many young people.