vivo 4.0 Store Design

“Purity of white expresses the emotion of light. Purity of glass expresses the feeling of light.”

“Purity of white expresses the emotion of light. Purity of glass expresses the feeling of light.” is taken as the design concept of vivo SI4.0 retail zone in this case.

Amid the complexity of the city, the hustle and bustle of life, and the vast amount of fragmented information, we perceive that consumers are looking for simplicity and purity. By blending the unique technology blue of vivo with the light effect of texture and layer, it successfully guides purchase circulation line for consumers and improves the brand contact rate. The novel and unique pallet design enables consumers to focus their vision on product display and improve the purchase rate of products.