Shop Design for TCL Television | Retail Design

Shop interior design plays an essential role in brand image.

TCL Televison, taking second market share in the world, is a global famous brand.  They decisided to improve shop design which is one of the most effective way to strengthen the brand influence. Because the brand awareness of customers always come from offline shop image. Shop interior design plays an essential role in brand image. 

The store design concept is  "Horizon" . The implied meaning of horizon is continuous innovation by TCL. 

Neutral wood texture enhances the spatial warmth and make the space become more closer with users. Understated and elegant materials such as light grey cement texture, grey stripe and grey marble texture can set the mood of comfort and manifest good life. Space becomes more regular by using second suspended ceiling and the inside lintel locates in the same horizon to echo the design theme of "horizon" .